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<p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/hd.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/hdr.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/micro-dimming.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/dolby-audio-vertical.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/androidtv-marks-black.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/cz/product/tv/s-series/s5400af/32s5400af/icon/325400af_icon_6.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt="  "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/google-play.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/netflix.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/Youtube.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><p><img src="https://www.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/icon/bezel-less-01.png?webp=true&amp;dpr=1.5&amp;rendition=2400" alt=" "></p><h2><strong>Clear pictures with HD picture quality.</strong></h2><p>Enjoy clear picture in HDTV resolution (1366 x 768 pixels)<br>&nbsp;</p><p><picture><source srcset="https://aws-obg-image-lb-4.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/1-hd-32-inch-only.jpg?t=1679556389434&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/1-hd-32-inch-only.jpg?t=1679556389434&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/1-hd-32-inch-only.jpg?t=1679556389434&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="image"></picture></p><h2><strong>HDR: enhanced contrast,&nbsp;colours and details</strong></h2><p>HDR expands the range of both contrast and colour significantly.</p><p>HDR reproduces accurately light and dark shades with precise colours&nbsp;and more detailed images.</p><p><picture><source srcset="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/2-hdr.jpg?t=1679556389921&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-4.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/2-hdr.jpg?t=1679556389921&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-4.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/2-hdr.jpg?t=1679556389921&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A HDR compatible"></picture></p><h2><strong>Micro Dimming for better contrast</strong></h2><p>Micro Dimming analyses the TV picture in thousands of separate&nbsp;zones to adapt the brightness. Picture quality is significantly&nbsp;improved for a better visual experience, especially in the dark.</p><p><picture><source srcset="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/3-micro-dimming.jpg?t=1679556390214&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/3-micro-dimming.jpg?t=1679556390214&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/3-micro-dimming.jpg?t=1679556390214&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Micro Dimming"></picture></p><h2><strong>Dolby Audio delivers rich, clear, powerful sound in your TV.</strong></h2><p>Get the most out of your content with dynamic, high quality&nbsp;surround sound with Dolby Audio. Whether you are watching films,&nbsp;TV programs, online videos, or concerts, Dolby Audio guarantees you the audio quality that meets your expectations.</p><p><picture><source srcset="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/4-dolby-audio.jpg?t=1679556391119&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/4-dolby-audio.jpg?t=1679556391119&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/4-dolby-audio.jpg?t=1679556391119&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Dolby Audio sound"></picture></p><h2><strong>Multi sound – sound to the headphones and from the TV simultaneously</strong></h2><p>This TV can play sound simultaneously from the internal speakers and connected&nbsp;headphones via the 3.5mm Jack or Bluetooth. Both volume levels can be&nbsp;regulated separately. One household member can enjoy listening to the TV&nbsp;through headphones without playing the TV loudly.</p><p><picture><source srcset="https://aws-obg-image-lb-4.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400af/ksp/multi-sound.png?t=1674094184104&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400af/ksp/multi-sound.png?t=1674094184104&amp;w=600&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400af/ksp/multi-sound.png?t=1674094184104&amp;w=600&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Multisound levels"></picture></p><h2><strong>TCL Android TV for easy and unlimited entertainment, always in the highest quality</strong></h2><p>Android TV comes with Google Home and Google Assistant* built in. Find the latest blockbuster, check the score of the big game, or dim the lights — all without leaving what you’re watching.</p><blockquote><p>* The Google Assistant&nbsp;is not&nbsp;available in certain languages&nbsp;and countries. The Google Assistant requires an&nbsp;internet/data connection. Data rates may apply. Availability&nbsp;and performance of certain features and services are&nbsp;service, device, and network-dependent and may not be&nbsp;available in all areas.</p></blockquote><p><picture><source srcset="https://aws-obg-image-lb-4.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/6-androidtv.png?t=1679556392023&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/6-androidtv.png?t=1679556392023&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/6-androidtv.png?t=1679556392023&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Android TV"></picture></p><h2><strong>Meet your Google Assistant*</strong></h2><p>Ask it questions. Tell it to do things.&nbsp;It’s&nbsp;your own personal Google, always ready to&nbsp;help with over 1 million actions.&nbsp;</p><p>Ask it anything</p><p>Tell it to do things</p><p>Control home devices</p><blockquote><p>* The Google Assistant&nbsp;is not&nbsp;available in certain&nbsp;languages and countries. The Google Assistant&nbsp;requires an internet/data connection. Data rates&nbsp;may apply. Availability and performance of certain&nbsp;features and services are network-dependent and&nbsp;may not be available in all areas.</p></blockquote><blockquote><p>In order to&nbsp;use voice search, microphone is to be&nbsp;used from mobile phone, tablet or&nbsp;special remote&nbsp;control equipped with microphone, such as&nbsp;RC902V</p></blockquote><p><picture><source srcset="https://aws-obg-image-lb-3.tcl.com/content/dam/brandsite/product/tv/s/s5400a/ksp-image/okgoogle.jpg?t=1672124606375&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/cz/product/tv/s-series/s5400af/32s5400af/ksp/7_tv_32s5400af.jpg?t=1673490799082&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-2.tcl.com/content/dam/brandsite/region/cz/product/tv/s-series/s5400af/32s5400af/ksp/7_tv_32s5400af.jpg?t=1673490799082&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Google Assistant"></picture></p><h2><strong>Google Play Store. The apps you love, now on your TV!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</strong></h2><p>With the Google Play Store for Android TV, whatever you're&nbsp;into—from Netflix to YouTube to tons of games—there's an&nbsp;app you're sure to love. All the apps you need for cinema,&nbsp;sport, and video can be downloaded from the Google Play&nbsp;Store.</p><p><picture><source srcset="https://aws-obg-image-lb-3.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/8-google-play-store.jpg?t=1679556393627&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/8-google-play-store.jpg?t=1679556393627&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/8-google-play-store.jpg?t=1679556393627&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Google Play Store"></picture></p><h2><strong>Watch&nbsp;unlimited movies, TV shows, and more, now&nbsp;in HDR&nbsp;quality.</strong></h2><p>Netflix is one of the largest Internet TV channels in the&nbsp;world, with a range of programmes designed to have&nbsp;something for everyone. Watch programmes scheduled just&nbsp;for you, including Netflix original series and award- winning&nbsp;films and documentaries.</p><p><picture><source srcset="https://aws-obg-image-lb-4.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/9-netflix.jpg?t=1679556393768&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/9-netflix.jpg?t=1679556393768&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/9-netflix.jpg?t=1679556393768&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Netflix"></picture></p><h2><strong>Watch YouTube in HDR quality</strong></h2><p>With YouTube, you can see what the whole world is&nbsp;watching, from the most popular music videos to the video&nbsp;games and popular entertainment programmes, via the&nbsp;news, and much more. Subscribe to the channels you like,&nbsp;share with your friends, and watch on any device. And now,&nbsp;available in HDR quality.</p><p><picture><source srcset="https://aws-obg-image-lb-1.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/10-youtube.jpg?t=1679556394602&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-3.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/10-youtube.jpg?t=1679556394602&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-3.tcl.com/content/dam/brandsite/region/europe/products/tv/s-series/s5400a/ksp-image/10-youtube.jpg?t=1679556394602&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Youtube"></picture></p><h2><strong>Elegant frameless design</strong></h2><p>No frame on the front for a bigger screen and more pictures that you&nbsp;love.</p><p>This slim design concept is not only an elegant piece of craftsmanship&nbsp;but also a durable one that will blend into your living space.&nbsp;</p><p>A timeless piece of Art Design elevating and blending perfectly into&nbsp;your living space.</p><p><picture><source srcset="https://aws-obg-image-lb-5.tcl.com/content/dam/brandsite/region/europe/products/tv/x-series/x925/ksp/Bezel-Less_X925-01.jpg?t=1648896373733&amp;w=834&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(max-width: 834px)"><source srcset="https://aws-obg-image-lb-3.tcl.com/content/dam/brandsite/region/europe/products/tv/x-series/x925/ksp/Bezel-Less_X925-01.jpg?t=1648896373733&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" media="(min-width: 835px)"><img src="https://aws-obg-image-lb-3.tcl.com/content/dam/brandsite/region/europe/products/tv/x-series/x925/ksp/Bezel-Less_X925-01.jpg?t=1648896373733&amp;w=1200&amp;webp=true&amp;dpr=1.5&amp;rendition=2400" alt="TCL S5400A Bezeless Slim design"></picture></p>

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